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SEO, or Search Engine Optimization, refers to a set of practices and techniques aimed at improving a website’s visibility on search engines like Google, Bing, or Yahoo. The primary goal of SEO services is to enhance a website’s ranking in search engine results pages (SERPs) for relevant keywords or phrases.
The process involves optimizing various elements of a website, both on-page and off-page, to make it more appealing to search engines. This includes optimizing content, meta tags, images, site structure, and other technical aspects. SEO also involves building high-quality backlinks from reputable websites and creating a positive user experience to increase the likelihood of a website ranking higher in search results.
Effective SEO services can lead to increased organic (non-paid) traffic to a website, which can, in turn, boost visibility, attract potential customers, and improve online business performance. SEO is an ongoing process, as search engines regularly update their algorithms, and competitors may also be working to improve their rankings. As a result, businesses often engage in continuous SEO efforts to maintain and enhance their online presence.
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